Get in the Ring COP28: Unleash the Power of Innovation in Water

Exposure at COP28, access to UAE startup network Deadline passed

Together with The Netherlands’ Ministry of Foreign Affairs, Get In The Ring is searching for water solutions from around the world to showcase their impact on stage at COP28 in Dubai.

Get in the Ring COP28 is a platform for founders who drive sustainable businesses and transform the way we interact with this vital resource. Four selected startups will earn the opportunity to step into the ring at COP28 in a thrilling Get in the Ring style pitch battle in front of a global audience.  This is an exclusive chance to connect and ignite the future of water innovation during the significant opportunity of COP28, where the leaders of the world meet to accelerate climate action.


Ready to promote your water solution on the international scene?

On Saturday, Dec 9th we are hosting two Get in the Ring impact battles at the Slovenian Business House at Expo City in Dubai in the United Arab Emirates.



Get in the Ring is calling water innovators from all corners of the world to put focus on impact startups during COP28!

Selected startup finalists will be flown to Dubai to showcase their water solution on stage and battle a worthy opponent. Furthermore, get access to COP28 Green Zone and get an opportunity to meet the startup ecosystem in the UAE and key players from the water ecosystem of the Netherlands.



This event is a collaboration between the Netherlands’ Ministry of Foreign Affairs, Invest in Holland, embassy and consulate general of the Kingdom of the Netherlands to the UAE and the Get in the Ring competition by Unknown Group.


The UAE will host the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28) from November 30 to December 12, 2023 at Expo City Dubai to unite the world towards agreement on bold, practical and ambitious solutions to the most pressing global challenge of our time.

The deadline for this Challenge has passed, please check out our other Challenges

The Challenge

Grab the chance to put the impact of your water business in the spotlight on the international climate scene of COP28.

Water solutions in Health

Hygiene improvement & Sanitation equipment
Off-grid water access
Innovative payment systems
Water access for underserved communities & homes

Water solutions in Agriculture & Industry

Water purification and desalination
Water efficiency
Wastewater treatment & reuse
Weather forecasting

What's in it for you?

  • Exposure at COP28 (the 28th Conference of the Parties to the UN Framework Convention on Climate Change)

  • Sponsored flights and accomodation to Dubai for the event

  • Access to the UAE startup ecosystem

  • Access to the Dutch water ecosystem

  • Place at the next Get in the Ring Global Meetup

Additional requirements

This is a global challenge that welcomes solutions from all over the world. Participation requirements are:

  • Proven water solution

  • Impactful business

  • Company stage below Series B

  • Willingness to take part in COP28 and travel to Dubai between Dec 8th-10th


Nov 13th, 2023


The deadline for applications
Dec 9th, 2023


Get in the Ring battles in Dubai, UAE during COP28
Deadline passed

The deadline for this Challenge has passed, please check out our other Challenges