We connect you to partners in all corners of the world
to test and scale your solution


Challenging times call for unconventional solutions

Get in the Ring is a global startup competition active in over 200 cities. We give opportunities to unconventional solutions in all corners of the world, to prove their solutions and solve 21st century challenges. Working alongside industry leading partners, we support the scale and impact that startups make across the globe.

We use the Sustainable Development Goals as a guide to transforming our world using unconventional solutions.

Zero Hunger
Good Health & Well-being
Clean Water & Sanitation
Affordable & Clean Energy
Decent work & Economic Growth
Industry, Innovation, and Infrastructure
Sustainable Cities & Communities
Responsible Consumption & Production
Climate Action
Peace, Justice and Strong Institutions

Companies we work with:

Eye verification startup ZOLOZ (formerly EyeVerify) won the Get in the Ring competition in 2013, got global exposure and was acquired for $100M by Ant Financial two years later.

Provide the solution for our partners' challenges

Solve the challenges of our corporate partners for a chance to prove your solution and access the network you need to scale.

The most global startup competition

Our global startup competition is active in all corners of the world and is your chance to connect with our community of partners. Join the competition and prove to us that you have a promising solution and should be connected to the people who have the power to help you scale. Together we can solve the grand challenges we all face in cities around the world.

Capital that makes you scale

If you’re a startup looking for growth capital, we can connect you to investors or assess your eligibility to access our own fund.

Convious were crowned the champions of our 2018 competition

“After winning the competition, our term sheet was raised to 3.6M in funding. Thanks Get in the Ring for that!”

Kevin Westermeijer - CEO & Co-founder Convious

"By winning the Get in the Ring competition LifeSense Group has transformed the largest women’s health secret, into the largest spoken solution.”

Julia van Zanten, LifeSense Group: solving urinary incontinence for women through wearable technology

Coming to a city near you

Do you have an unconventional solution we need to know about? Join us at one of our selection rounds in your city.

Our global community of organizers:


Get in the Ring
Get in the RingTuesday, August 11th, 2020 at 2:10pm
In 2015, Rotterdam generated 393,783 tonnes of building waste materials – to put that into perspective, this is the equivalent of 58 Erasmus Bridges. To some that may just be a number, but to our challenge partners, this is an extraordinary opportunity to circularize.

As the city works towards being fully circular, the Circular Buildings challenge at Unlocked is a great opportunity for innovators working on solutions for building, renovation, interior design, planning and logistics.

Six days to to the application deadline on August 17. All relevant information can be found at https://rotterdamunlocked.com/challenge/circularbuildenvironment/
Get in the Ring
Get in the RingMonday, August 10th, 2020 at 2:52pm
L’Oréal’s Research and Innovation division employs over 4,000 researchers around the world, investing in innovative solutions for the beauty industry. Last year, FutureFarms was one of two winners in L’Oréal’s the Future of the Beauty Industry challenge with their innovative farming solutions.
This year, Get in the Ring is teaming up with L’Oréal Research and Innovation again to find new startups looking to disrupt the beauty industry.
If your startup is working in the creative industries, textile, food, agriculture, bio-medical, manufacturing, cosmetics, or engineering industries Apply today at www.getinthering.co/loreal2020
Get in the Ring
Get in the Ring
Get in the RingMonday, August 10th, 2020 at 12:08pm
Innovators working on circular solutions in zero waste, connectivity and circular buildings - Unlocked 2020 is an opportunity to create tangible impact and forge long-term partnerships with established players in the Rotterdam Metropolitan Area ecosystem.

The application deadline for all challenges is August 17 - only one week to go. All relevant information can be found at https://bit.ly/3a9lFzA
Get in the Ring
Get in the RingFriday, August 7th, 2020 at 6:58pm
L’Oréal Innovation Runway is looking for startups and scaleups in a broad range of industries like agriculture, bio-medical, textile, manufacturing, cosmetics, engineering, and more to shape more than beauty! Does this sound like you? Apply today www.getinthering.co/loreal2020
Get in the Ring
Get in the RingFriday, August 7th, 2020 at 12:00pm
Production, prevention, reducing, reusing, recycling or upcycling - if you are working to streamline and impact waste streams, then #MunicipalityofRotterdam could be interested in your innovation. Take their Zero Waste challenge at Unlocked - Future City Circular Edition to see how your solution measures up against the brightest zero waste innovators from around the world. If successful, your startup has the chance to land a pilot with the Municipality and test your solution in #Rotterdam!

Take the Municipality of Rotterdam’s zero waste challenge at Unlocked - https://bit.ly/3fDE34w.

Upstream Festival UpRotterdam

Deadline for applications is August 17
Get in the Ring
Get in the RingMonday, August 3rd, 2020 at 9:20am
The introduction of 5G technology has the potential to improve traceability of materials, and allow the implementation of flexible and efficient solutions that are capable of bringing us closer to a circular economy.

Does your #startup have what it takes to be a disrupter in #5G and earn a pilot with the Dutch leader in these technologies, KPN? Do you have what it takes to Unlock South Holland? Take the KPN Connectivity challenge -


Application deadline is on August 17 - two weeks to go!