Consumer buying behaviors and needs are rapidly changing and new retails models are emerging as a result. Get in the Ring, VenturesPlus and PepsiCo are looking for startups and scaleups that have an innovative solution to directly sell and/or deliver products to consumers.

 

PepsiCo began in 1965 with the merger of Pepsi-Cola and Frito-Lay. Today, it’s a global food and beverage leader with products sold in more than 200 countries and territories around the world. PepsiCo has a complementary food and beverage portfolio that includes 22 brands that each generated more than $1 billion in estimated annual retail sales in 2017 and have over $64 billion in net revenue.

 

In order to better serve the needs of its consumers, PepsiCo is looking to expand into the direct-to-consumer delivery market with novel solutions that can serve the food and beverage market

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THE CHALLENGE

Direct-to-consumer companies are producing and shipping their products directly to buyers through alternative store formats (i.e. GO stores), click and collect at traditional locations, and direct to home (D2C) shipping. Additionally, consumers are responding favorably to services and products more tailored to their individual needs and/or have a more engaging customer service. The direct-to-consumer approach allows PepsiCo to cater to these needs more effectively. We are looking for solutions that could offer new ways of delivering food & beverage products in the following areas:

Deliver directly to the consumer

New concepts and applications to deliver directly to the consumer with a focus on D2C packaging solutions for carbonated beverages in multiple form factors.

Customization and personalization

New ways to customize and personalize product offerings.

Measuring and recommendation tools

Based on consumer behavior and demand sensing and sentiment tracking in social media.

WHAT'S IN IT FOR YOU

  • Pilot contract

  • Investment

  • Expert coaching

  • Access to network

  • Use of data

  • Use of R&D facilities

ADDITIONAL CRITERIA

You should:

  • Have a minimum viable product

  • Minimum amount of revenue/employees

TIMELINE

DECEMBER 1ST

APPLICATION DEADLINE


The deadline for applications is December 1st.
DECEMBER 10ST

ANNOUNCEMENT SELECTED STARTUPS


The announcement of selected startups for the teleconferences will be done before December 10th.
DECEMBER 13TH

TELECONFERENCES


Selected startups will be invited for business meetings over teleconference, which will take place on December 14th. The most relevant startup(s) will enter into a pilot proiect afterwards.
JANUARY 2019

JANUARY 2019


Pilot projects will start early 2019.
18 days left
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