Direct-to-consumer companies are producing and shipping their products directly to buyers through alternative store formats (i.e. GO stores), click and collect at traditional locations, and direct to home (D2C) shipping. Additionally, consumers are responding favorably to services and products more tailored to their individual needs and/or have a more engaging customer service. The direct-to-consumer approach allows PepsiCo to cater to these needs more effectively. We are looking for solutions that could offer new ways of delivering food & beverage products in the following areas:
Deliver directly to the consumer
New concepts and applications to deliver directly to the consumer with a focus on D2C packaging solutions for carbonated beverages in multiple form factors.
Customization and personalization
New ways to customize and personalize product offerings.
Measuring and recommendation tools
Based on consumer behavior and demand sensing and sentiment tracking in social media.
WHAT'S IN IT FOR YOU
Access to network
Use of data
Use of R&D facilities
Have a minimum viable product
Minimum amount of revenue/employees
The deadline for applications is December 1st.
ANNOUNCEMENT SELECTED STARTUPS
The announcement of selected startups for the teleconferences will be done before December 10th.
Selected startups will be invited for business meetings over teleconference, which will take place on December 13th. The most relevant startup(s) will enter into a pilot proiect afterwards.
Pilot projects will start early 2019.