Get in the Ring and Heineken are together looking for new opportunities, innovative ideas and pack solutions that can help the Heineken brands reach more consumers, focusing on sharing packs and sharing occasions. The best solutions will be awarded with a pilot contract.
With competition constantly innovating, new packaging innovation is critical for Heineken’s brands to penetrate new consumer occasions. Some examples of sharing packs that are already seen in the category are PET bottles, mini 5 litre Kegs, and Bag in Box. We feel there may be new innovative ways of adapting, developing and improving these formats as well as discovering new formats that could bring new opportunities to the alcohol category.
The deadline for this Challenge has passed, please check out our other Challenges
HEINEKEN UK is looking for new and creative packaging solutions, focusing on the consumer sharing occasion.
WHAT'S IN IT FOR YOU
Pilot project with Heineken UK
Have a working prototype;
Be able to realize a usable product or service within the next 6 months;
Be able to pitch fluently in English;
Be internationally mobile;
Be of legal drinking age to participate in this Challenge.