THE CHALLENGE
Neutral is looking to add complementary products on its website in the following categories:
Bedding
Bed sheets, pillows, etc
Baby care
Diapers, toys, etc
Home / personal care
Sun protection, make up, etc
WHAT'S IN IT FOR YOU
Neutral offers a pilot contract where they will work together with you and use their channels to sell your product under your own brand name next to and potentially in bundle packs with Neutral. This means that your product will also benefit from the advantages of the marketing efforts of Neutral and all the platform facilities.
REQUIREMENTS
Your product should:
be ready to ship: the product is developed, tested, and ready to produce and ship today;
be hypoallergenic or sensitive: a product designed specifically for those with sensitive skin. Ideally with accreditation/seal of approval;
ideally have a Nordic look and feel: a product embodying Scandinavian living;
be aligned with the Neutral brand sentiment: pure, clean design. Protects from and prevents skin allergies.
be a premium brand & experience online: premium price positioning, quality and customer experience;
have sustainable credentials: Brands with a wider societal purpose with no history of ethical issues.
APPLICATION DEADLINE
The application deadline is October 31st 23:59 CET. Out of all applications, the best startups will be selected to pitch in front of the Neutral Management in London. The best products will receive a pilot contract.