The year 2012 will always have a special place in our memory. It’s the year Get in the Ring started. Started by five Dutch entrepreneurs to shake up pitch competitions in a few years it grew to a global phenomenal discovering and scaling startups in all corners of the world. Join us down the memory lane and take a glimpse how it all started.
In the first year of Get in the Ring 12 countries participated in the competition. We found strong partners in each of those countries through our membership within the Global Entrepreneurship Network. Winners from all countries send in their video pitch, which were assessed in a virtual semi final. 8 finalists were selected to fly to Rotterdam for the first ever Global Final of Get in the Ring.
– Jonathan Ortmans, President of Global Entrepreneurship Week
CEO Icelandic Startups
Director of Marketing Endevor Turkey
Business Angels Network Germany
Startup Weekend Cabo Verde
Association of Bulgarian Leaders and Entrepreneurs (ABLE)
Erasmus Centre for Entrepreneurship
Founder Industry Disruptors
Global Entrepreneurship Week
Get in the Ring is know for its pitching format at events; in 5 rounds from 30 seconds startups will battle each other by pitching in a boxing ring. Here is how it works. After the startups introduce themselves we have 5 rounds.
This photo shows the actual rehearsal in 2012 during which the Get in the Ring concept was born.
The iconic five-round boxing-style battle used today in Get in the Ring events all around the globe, was not planned for from the start. Originally the pitches were planned to be straight forward 3 minute pitches, by entrepreneurs solo on stage.
On the night before the first global final the founders came together for a rehearsal. During this rehearsal the realization came that a regular pitching format was nog sufficient to captivate and engage an audience and to really get the message of the startup across.
From their experience of investing themselves in startups, the founders based the pitching rounds on the most important topics that an investor in the audience wants to know about a startup. The 5 rounds were born. Next to that a boxing ring was already planned for. But how boring to put an entrepreneur solo in the ring. No glory without a battle. Furthermore, by putting 2 different startups in 1 ring, the audience has a much better way of comparing the startups and picking their favorite. The 1 vs 1 pitching was born.
Get in the Ring Global Meetup started as a podium to bring international startups and investors closer together. At our first final 8 international startups pitched in front of four champions to secure an investment up to €1,000,000. It was witnessed by a captivated audience of 750 invited guests.
It was a splendid evening, the theatrical setting and atmosphere present at the Laurenskerk in Rotterdam was not the usual setting in which entrepreneurs are used to pitch.
Host of the Frank Peters show
Founder of Picnic
Founder of eVA Fund
Risparmio Super is an online platform that provides consumers with a free price comparison tool to compare prices from grocery and electronic stores. Moreover, they provide retailers and brands access to real-time analytics in competitor’s price strategies and consumer behaviour.
Our cheques for the winners arrived an hour before the actual show started
Turning a church into a boxing arena
Dinner with champion jury Frank Peters the night before the final
Opening the Amsterdam Stock Exchange together with the Get in the Ring finalists
A boxing battle is nothing without a real boxing belt. Hendrik Halbe is giving it a durability test.
The show has started