THE CHALLENGE
Booking.com supports ambitious startups that drive innovation in sustainable tourism. Through the Booking.com Booster Programme, Booking.com identifies and empowers startups that help relieve pressure on overcrowded tourist areas, businesses that positively impact the environment and social ventures that are supporting local communities in the tourism industry. Booking.com is calling startups from around the world that are building technology-driven solutions to sustainable travel challenges in the following categories:
CONSERVE NATURAL RESOURCES
Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
INCLUSIVE TOURISM
Booking.com believes that when travel is unique, inclusive, meaningful and local, everyone benefits. Therefore they’re looking for new and innovative opportunities that empower local communities to fully benefit form the potential of the travel industry and initiatives to increase accessibility in tourism so that everyone can enjoy the pleasure of travelling.
PRESERVE & PROMOTE LOCAL CULTURE
Respect the socio-cultural authenticity of host communities, conserve their tangible and intangible cultural heritage and traditional values and contribute to intercultural understanding and tolerance.
TOURISM DISPERSAL
Mass tourism can lead to overcrowding and homogenized experiences, often building barriers between travellers and authentic local life instead of removing them. That’s why they're looking for ways to inspire travellers to broaden their scope and explore new regions - while helping to relieve pressure on overcrowded tourist areas.
WHAT'S IN IT FOR YOU
Land grants up to €100-500k, part of in total a €2 million fund.
3-week accelerator program as a guest of Booking.com at HQ in Amsterdam.
A dedicated Booking.com mentor during the programme and for 12 months after.
One-on-one sessions with high-level experts at Booking.com.
More than 30 sessions on leadership, investor readiness, customer development, networking, marketing, product development, pitching, social impact strategy and more, all delivered by our top trainers.
ADDITIONAL CRITERIA
Your business should:
Have a proven business model with demonstrable local impact and a readiness to scale.
Be registered as a for-profit entity.
Be generating revenue (not exceeding €1.5 million annually).
TIMELINE
DEADLINE APPLICATIONS
The deadline for applications is December 2nd.
PHONE INTERVIEWS
Shortlisted startups will be invited for a short phone interview between January 7th and 18th.
ANNOUNCEMENT SELECTED STARTUPS
The announcement of selected startups for the Booking.com Booster program will be done February 1st.
BOOKING BOOSTER
Between 8-10 selected startups will be invited to the HQ of Booking.com for a 3-week program in Amsterdam, the Netherlands. Transportation and accomodation cost are covered.