Get in the Ring and Givaudan are looking for innovative solutions to give vegetable, protein based, red meat analogue products a similar appearance as raw, cooking, and cooked meat. To sustain food resources now and in the future, vegetable protein will progressively replace animal protein. Givaudan is actively working on the development of plant-based red meat analogues which need to mimic meat in order to be highly successful and appeal to meat lovers and flexitarians.

 

Givaudan is the global leader in the creation of flavors and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents that delight consumers all over the world. With a passion to understand consumers’ preferences and a relentless drive to innovate, Givaudan is at the forefront of creating flavors and fragrances that ‘engage your senses’. The company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 98 locations, Givaudan has more than 10,400 employees worldwide.

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THE CHALLENGE

As a global leader in the creation of flavors and expert in taste, Givaudan is looking for partners with solutions providing visual cues that bridge the gap between animal red meat and plant-based meat, both in terms of appearance before and after cooking. The solution must be vegan, all-natural, and non-GMO.

WHAT'S IN IT FOR YOU

Pilot project to include:

  • technical evaluation of solution in a meat analogue product;

  • technical feedback session with flavor creation and application experts;

  • exploration of business development opportunity;

  • expert feedback on regulatory & IP aspects.

REQUIREMENTS

You should

  • have a working prototype or demonstrator;

  • be able to launch a finished product within the next 6-24 months.

TIMELINE

SEPTEMBER 12TH

APPLICATION DEADLINE

OCTOBER 2ND

SELECTION ANNOUCEMENT

OCTOBER 24TH

FINAL CHALLENGE EVENT

Deadline passed

The deadline for this Challenge has passed, please check out our other Challenges