Shape the future of the beauty industry with L’Oréal

Pilot contract, Expert coaching, Access to network Deadline passed


Get in the Ring and L’Oréal Research & Innovation are looking for startups and small enterprises with unique solutions in the areas of Urban Living, Sustainability, and Diversity and Interconnectivity.


L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 86,000 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.


Research and Innovation are at the heart of L’Oréal’s philosophy. Startups constantly invent new technologies and L’Oréal is looking to partner with startups and small enterprises to co-create unique and cutting-edge solutions for tomorrow’s consumers.

The deadline for this Challenge has passed, please check out our other Challenges


The theme this year revolves around challenges that arise from urbanization. 68% of the world’s population is projected to live in urban areas by 2050, with a significant contribution coming from Asia. Therefore, we are looking for solutions in the following areas:

Diversity and Interconnected

Mobility and urbanization create a culturally diverse society with varied needs and routines that interconnect to influence new habits. Some examples are solutions relating to people’s different skincare needs, new customer experiences and routines, connectedness via devices, or consumption on-the-go-technologies.


The beauty journey must converge with the protection of our planet and society. Solutions in this category encompass zero-waste, the circular economy, urban farming or new food, consumer education, products/routines with reduced water use, natural packaging, or refillable/rechargeable products.

Urban Living

Urban living brings both environmental and lifestyle stressors that affect our health and beauty. Therefore, we are looking for solutions relating to technologies that respond and adapt to different environments and situations; active defense against external factors; instant and long-lasting product effect; new concepts to manage aging of skin, hair, and scalp; or multifunctional benefits under a single product or technology.


  • Potential access to L'Oréal's leading R&D expertise in beauty

  • Opportunities for conducting a pilot study with L’Oréal hubs

  • Opportunity to land a $50,000 Startup SG grant sponsored by Startup SG

  • Startup mentorship sessions by Get in the Ring and Startup SG for startups selected to be in the semi-finals and finals

  • Cash prize of S$5,000 for two winners

  • No equity taken

Terms & Conditions of Startup SG grant


You should

  • Have a working prototype or demonstrator for testing within the next 18 months

  • Be willing to be present in person in Singapore if selected for the semi-finals (sponsorship options are on a case-by-case basis)

  • Explanation of how the proposed technology/solution can address the specifically intended problem statement

  • Unique selling point of the proposed solution/technology



The deadline for applications is September 15th


The shortlisted startups will be announced in October 2019


The Semi Finals will be held on November 8th


The finals will be held on November 11th, at the Slingshot 2019 stage during SFF x SWITCH, Singapore. The most promising startup(s) will be awarded a pilot project.
Deadline passed

The deadline for this Challenge has passed, please check out our other Challenges