The Challenge
The New Energy Challenge 2021 calls for European and Israeli startups and scaleups to come forward and work with Shell, and its partners Rockstart, YES!Delft and Get in the Ring, to make a lasting impact on the energy system and help find more affordable ways to reduce emissions.
The New Energy Challenge has two distinct tracks one for startups and one for scaleups. Startups should be in the pre-seed or seed funding stage to test the technical and commercial viability of their solution that has a Technology Readiness Level (TRL) of 2-5. Scaleups should in the TRL 6-9 stage that already have revenues, market validation by pilot(s) and Series A funding or higher. With these two tracks, the New Energy Challenge offers companies with different levels of maturity collaboration possibilities, coaching, expertise, and access to the Shell network.
We’re looking for innovative energy technologies and digital solutions that make it affordable for business customers to avoid or reduce greenhouse gas emissions in hard to abate sectors – where we need Nature-Based Solutions.
Energy Storage
The New Energy Challenge is looking for low cost/high-efficiency solutions for energy storage. Interesting solution directions include electrical, chemical, or thermal storage.
Energy Delivery
The New Energy Challenge is looking for efficient non-invasive ways to deliver renewables to the industry. Solutions could include energy carriers like LOHC, and digital infrastructure improvements.
Energy Usage & Management
The New Energy Challenge is looking for digital solutions that such as predictive analytics, transparency, IoT solutions, grid management and more.
Nature Based Solutions
The New Energy Challenge is looking for carbon marketplaces, measurement, and traceability solutions that can keep track of offsetting initiatives such as regenerative agriculture, renewable energy investment projects, and carbon sequestration through bacteria/algae.
What's in it for you
Track 1 - Startups
Access to Shell’s GameChanger programme
€ 100.000 for proof of concept when entering GameChanger
Validation Lab designed by YES!Delft
Access to Shell’s network and experts
Access to YES!Delft’s network and experts
What's in it for you
Track 2 - Scaleups
Pilot design and potential execution together with Shell Ventures and Shell’s Renewables & Energy Solutions business.
Training and coaching designed by Rockstart
Access to Shell’s network and experts
Access to Rockstart’s network and experts
Additional Criteria
Startups must be in TRL 2-5 stage, up until and including seed stage
Scaleups must be in TRL 6-9 stage with early revenues, market validation by pilot(s), Series A and higher
Have a solution that is focused on the transition to a sustainable energy future, with an explanation on how Shell connects to this solution
Have a unique scalable product or service
Be a registered company in Europe or Israel (equivalent to the Dutch B.V. (eg UK – Ltd., Germany – GmbH).
Have at least 2 founders
Timeline
Deadline to Apply
The deadline for applications is the 1st of June, at midnight (UTC+2).
Announcement of Selected Startups
Top 20 finalists per track will be announced at the end of June - beginning of July.
Deep-Dive Interviews
Selected startups and scaleups will be invited for deep-dive online interviews taking place at the beginning of September
Selection
The Top 10 finalists (5 per track) will be announced in October and invited for the virtual Finals Week.
Finals Week and Pitch Event
All 10 finalists will pitch in front of a jury of experts who will select the winners of the New Energy Challenge 2021 taking place end of October. The finals programme will also take place online.