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After the successful edition last year, the Accelerate the Future Challenge is launching once again to facilitate startup-corporate collaborations within the Smart Factory, Robotics, Advanced Automotive Technology, and Smart Mobility domains. With the launch of this second edition, Hyundai Motor Company and KIA Corporation (HMC & KIA) envision a brighter future for all.

As strategic investments and startup collaborations are central to realizing HMC & KIA’s innovation goals, selected startups will engage in paid proof of concept with relevant business units. Dr. Yunseong Hwang, VP of Open Innovation Investment Group at Hyundai Motor Company said: “With Hyundai and Kia’s mission to drive global disruptive innovation, we’re very excited to announce the launch of our Accelerate the Future Challenge Vol.2 this year. Through this program, we will expand our global open innovation initiatives and explore further opportunities to collaborate with innovative startups”.

To facilitate this initiative, Unknown Group is bringing the second edition of the Accelerate the Future Challenge to the market. Unlocking the talent of the world for the challenges that need to be tackled is central to Unknown Group. Jurgen Nieuwenhuijsen, COO at Unknown Group said: “We are happy to continue supporting HMC & KIA to successfully meet their innovation goals by partnering with like-minded founders. At Unknown, we believe that founders turn the world’s challenges into opportunities. Strong collaborations between startups and industry leaders are key to accelerating a brighter future for all.”

Startups and scale-ups from all over the world can apply for this challenge by visiting: https://acceleratethefuturechallenge.com/

About the Accelerate the Future Challenge, Hyundai Motor Company and KIA Corporation
The Accelerate the Future Challenge is an open innovation program for startups and scale-ups worldwide. With this initiative, HMC & KIA are supporting like-minded founders working on practical solutions within the Smart Factory, Robotics, Advanced Automotive Technology, and Smart Mobility domains. By committing to a paid proof of concept with the most promising ventures, HMC & KIA are searching for equal partners to accelerate a brighter future for all.

About Unknown Group
Unknown is an early-stage venture capital and business development firm, supporting founders and industry leaders to successfully bring innovations to the market: a “Venture Engine®”. With a fresh approach to delivering venture success, lining up the industry, and creating a pool of solutions ready to be adopted by the market.