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Straight from Canada, Julie Poitras-Saulnier and LOOP Mission are rescuing food waste by repurposing it into amazing products. From fruity soaps, dog treats and pizza crust, to even milkshake beers, cold-pressed juices and sparkling kefirs, their imagination creates endless possibilities.

LOOP is a circular economy project created by like-minded dreamers sharing a common goal: to put an end to food waste.

Their solution gives value back to rejected food by transforming it into products like cold pressed juices and smoothies, sparkling water, beer and spirits, soap and seaweed.

Valuation Category: Heavyweight++ (> $30,000,000)

Awards Won: Food Innovation of the Year (Gin LOOP), CTAQ 2020 Sustainability Award, all categories, CTAQ 2020 Winner, Business as a Force for Good award in all categories and in start-up enterprise, INSEAD National Alumni Association of Canada 2020 Finalist New Hope Pitch Slam, Expo West – 2020 Finalist Nexty Awards 2020, Expo West – 2020 Winner innovative beverage of the year and business model all categories, CTAQ 2019 Winner CHFA Launch Pad -2019 Winner Start-up category and public’s favorite, ESTIM – 2018 Prix catégorie démarrage d’entreprise et prix du public, ESTIM – 2018 Catégorie Impact, Lauréat le Grand Saut 2018 Prix la révolution alimentaire 2018, Lauréat Conférence DUX Julie Poitras-Saulnier and David Côté both laureates of arista contest Montreal Young Chamber of Commerce – 2017, Winner of ”Grand prix jeunesse en entreprenariat” Défi OSEntreprendre – 2017, Grand Prix Novae 2017 et Prix Modèle d’affaires Novae 2017.


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Out of 25.000 applications worldwide, Julie and LOOP Mission fought their way to the Global Final Battle ’21. In this tasty showdown, we have the winner of our Montreal event – LOOP – versus the winner of our London event – Vertical Future. Both technologies are essential to the future of food. However, this battle can have only one winner. Who will it be? Find out on April 21

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