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The Israeli startup Neomatix is the winner of the first Bright Energy Ideas Challenge with Shell! The finals took place on the 4th of October in the Hague, where 5 finalists out of 219 applicants from 36 countries were invited. Neomatix has won €25,000 in cash and a convertible loan to the tune of €100,000.


The startups pitched their solutions on how to work with Shell, for making transport more sustainable. The goal of this competition is to accelerate promising innovations in smart mobility. Five finalists, including two from the Netherlands, battled it out for the first prize with their innovations.


Neomatix won the competition with its concept for a smart sensor that monitors the status of tires. Among other things, the sensor can help reduce CO2 emissions by providing an early warning when the tyre pressure is too low. Neomatix is a startup based in Tel Aviv. It is comprised of experts in the field of Avionics,  software developers and engineers and is providing solutions to low-tech industries in highly competitive markets. The company is offering a disruptive technology in a market which is accumulating a 100B dollar loss for neglected tires. Kfir Wittmann, one of the two founders of Neomatix on winning this Challenge:


“I am very pleased with this recognition for our innovative idea. The financial boost and coaching are valuable for the further development of the company and mean that our concept can already have a real impact in the short term. This award gives our contribution to making mobility more sustainable a flying start.”


The other 4 finalists
AddVolt (Portugal) has developed a system that makes smart use of braking energy and solar power in trucks to run on-board refrigeration equipment.

Konetik (Germany) has developed a mobile application which allows companies to make better and more efficient use of their fleets.

Trunkrs (the Netherlands) offers a platform that enables motorists to pick up parcels en route for delivery close to their destinations. In this way, the space in often empty cars is put to better use and the driver earns a fee.

PickThisUp (the Netherlands) has developed a platform with which it hopes to bring together the peer-to-peer economy and logistics delivery. The service searches for a suitable carrier for the route that a parcel has to complete.

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